UX | UI Design
Prototype
Motion Design
Case Study
Hanbyul Kang
Kate Ma
Rui Sun
Dec - Mar 2023 (2 Months)
D&AD New Blood 2023,
Graphite Pencil
Creative Conscience 2023,
Digital and Technology Shortlisted
Barclays has been a pioneer of technology in finance and banking. They have been helping people with banking and want to help neurodivergent. The neurodivergent population makes up 20%, and we can't even imagine what they are struggling with banking. We've added features to assist the unique needs of neurodivergent.
Neurodivergent individuals face unique barriers in banking, including but not limited to reading, focusing, and budgeting difficulties. For example, those with dyslexia may feel overwhelmed reading bank statements, while those with ADHD struggle with budget management.
We have developed two banking features to help neurodivergent individuals with difficulty managing their finances, particularly in number recognition and budgeting.
From our idea generation, we settled on the idea of “Text call out and written numbers” and combined “Set spending allowance” and “A saving game.” We developed task flows and UI to finish these ideas as features.
After low-fidelity testing, we developed a more precise system for the saving game - different levels and plans, plus points, etc.
For those who may have difficulty reading numbers, it writes out numbers (e.g., 176 as "one hundred seventy-six") to clarify them. Users can also enable voice-over with individual numbers highlighted to assist with reading.
For those who struggle with budget management and saving, it encourages them to be more aware of their spending by relating saving to the goal of collecting rare birds.
Researching and defining the problem was the most challenging part of the project. Although we found multiple issues due to the amount of time, security reasons, and technical difficulty, we had to focus on the problem we could solve.
I want to solve more personal problems like security credentials, fraud, and scam-related issues if I can. These accessibilities are important because they are not just limited to neurodivergent individuals. We need these features and assistance with security credentials and fraud as well.