UI Design
Motion Design
Sep - Dec 2021 (4 Months)
Figma
Adobe CC
Procreate
Barnes & Noble is the largest retail bookseller in the United States. They offer books, digital media, publishing services, and a cafe. Barnes & Noble is more than just a retail bookseller. Consumers have built a relationship with Barnes & Noble since childhood. Also, they have created a community by offering cafe and publishing services. However, their current web presence is missing the brand’s personality and physicalness of the bookstore. For this revamp, we will focus on bringing the feel of the physical bookstore and more straightforward navigation.
Barnes & Noble has built a great relationship with consumers since a young age, but this brand's value is not reflected in the website.
To bring the feeling of the physical bookstore online. We are aiming to create a seamless experience from physical bookstore to online.
To create a visual hierarchy in search results to organize the information. A collapsible filter with illustrated icons creates a whimsical mood, and colored buttons display if the filter is applied.
Product detail page where you can solely focus on the product you want to focus on, and "Frequently bought together" and other related categories to appeal to the users.
Users can review the products in the cart and track their shopping experience without visual clutter.
Contents are reflowed, and the stacked layout and illustrated icons give the physical bookstore a feeling.
To create a visual hierarchy in search results to organize the information. Filter is reflowed to drop down button and illustrated icons creates a whimsical mood.
Product information and Frequently bought together in one sight to increase user engagement with the products.
Extensive paragraphs are reflowed into two columns for better readability.
A page where you can quickly review your shopping experience without visual clutter.
The art direction for this redesign was focused on creating a UI that was more friendly and appealing to the eye. This direction uses elements to better relate it to the core mission of the app redesign- to be more than just a conventional nutrition app. The app also was designed to suit the many different needs of its users and create an air of inclusivity and motivation for each person that uses it.
We redesigned the app to be more visually appealing and friendly for our users. Our new features made the app experience more inclusive to meet the nutritional diet goals and preferences of our users with diverse lifestyles and backgrounds.
